Key Responsibilities

Define the long-term Vehicle Platform Strategy, including new model introductions, variants, and mid-cycle refreshes(Indie, and future models)
Conduct deep-dive Competitive Benchmarking against domestic and international EV/ICE players to ensure River maintains a "moat" in utility and performance
Develop a multi-year roadmap that balances hardware evolution with software-enabled features (SOTA/FOTA)
Establish pricing and positioning frameworks to ensure portfolio profitability and brand coherence
Define the value proposition for different vehicle trims, ensuring clear differentiation in pricing and feature sets
New Product Development (NPD), Drive the end-to-end lifecycle: Concept → Design → Prototype → Validation → Production → Launch
Draft comprehensive Product Requirement Documents (PRDs) covering Performance(Range, Acceleration, Top Speed, Gradeability, and Thermal Management), Safety, Reliability, Homologation, HMI, Connectivity, Charging experience, etc
Lead the Gated Development Process, with detailed reviews against L0/PRD to ensure Vehicle requirements are met
Coordinate with Design, R&D, Sourcing, Service, and Quality teams along with the Program team to ensure vehicles meet functional and aesthetic standards
Oversee vehicle testing for durability, safety, and performance in real-world conditions with CFT
Define GTM strategies along with Product Strategies, Sales, Marketing and Cross functional teams
Serve as the single point of accountability connecting tech and non-tech teams
Track project metrics: Monthly sales, sales variations, Time-to-Market, Cost variance, Quality index, and Conversion rate
Lead the "Trade-off" discussions: making data-backed decisions when cost, weight, or timelines conflict with ideal product features
Customer Experience & Insights, Deeply understand customer needs, usage patterns, and pain points across different personas
Partner with CX, Service, and Sales teams to capture field data and drive continuous improvement
Drive accessories integration into the digital ecosystem (River App, dealership configurator, e-commerce store)
Own the BOM (Bill of Materials) Cost Targets; work with Sourcing to achieve target margins without compromising product integrity
Develop the Total Cost of Ownership (TCO) model to communicate value to the end customer
Analyze market trends to set competitive MSRPs (Manufacturer’s Suggested Retail Price) and financing-friendly product structures
Own the P&L for the Accessories Vertical – including cost optimization, revenue targets, and margin management
Monitor warranty trends and "Warranty cost per Vehicle" metrics to protect long-term P&L
Lifecycle Management (Cradle to Grave), Manage the Product Phase-out and Transition strategy to prevent inventory pile-up of older models during new launches
Define the Software Update Roadmap (OTA strategy) to keep "In-Market" vehicles feeling fresh and high-performing
Monitor global supply chain shifts or regulatory changes that may require mid-life engineering changes (ECN)
Develop feedback loops from service centers and customers to plan Next Gen iterations

Ideal Candidate

Strong understanding of product lifecycle management and accessories ecosystem (automotive, lifestyle, & consumer electronics)
Excellent analytical, and people skills. Proficiency in using market data, telemetry, and financial modeling to justify product pivots
Customer-first mindset with ability to translate insights into tangible product decisions
Financial literacy (pricing, P&L, ROI, payback analysis)
Hands-on experience working with design, engineering, quality, and manufacturing teams
Proficiency in documentation (PRD, Business Case, Specification Sheets) and digital tools (Excel, Sheets, Power BI, etc)
Bachelor’s degree in Engineering or MBA Postgraduate in Product/Business Management preferred
8 to 10 years of experience in Product Management, with at least 3 years specifically in the Automotive or EV space
Proven track record of taking a complex hardware product from concept to commercial launch

Product Manager - Vehicle