Marketing Operations Manager

Roadster

Los Angeles, CA, USA Remote

Full time

Nov 21

We are seeking a Marketing Operations Manager to take our marketing initiatives to the next level. This is a strategic position that will serve as a collaborative thought-partner on the strategy, planning, and execution of Roadster marketing campaigns, to ensure we are as efficient as possible. The Marketing Ops Manager will have a healthy balance of operations, technical and analytical experience in order to design and implement innovative processes and solutions that enable the Marketing team to drive growth and success. 

Responsibilities:

  • Partner with Marketing leadership to drive the definition, measurement, and tracking of marketing performance and efficiency
  • Optimize lead flow by overseeing the marketing funnel process including: Lead Scoring, Routing, Qualification, Lead > MQL > > SQL > Opportunity > Sale
  • Design and implement robust campaign management and tracking processes
  • Develop a data-driven lead scoring model to help prioritize leads that have the highest purchase intent
  • Manage the marketing automation platform in collaboration with the Demand Gen Manager and Sales Ops team to build and maintain the system alongside our Salesforce instance
  • Actively monitor, analyze and report on the health of marketing contribution to pipeline, program ROI, customer acquisition and campaign activity and results
  • Collaborate with Marketing and GTM stakeholders to assess, evaluate and make campaign/channel recommendations to meet department goals.
  • Outline action plans to address and accelerate opportunity generation for our sales team based on campaign performance.
  • Build a test and learn culture within Marketing, surface best practices, and encourage experimentation.

Requirements:

  • 3-5 years of marketing operations experience, ideally within a SaaS company
  • Proficiency with Microsoft Excel/Google Sheets, PowerPoint/Google Slides
  • Experience with CRM Systems (i.e. HubSpot, Salesforce)
  • Experience with Marketing Automation tools (i.e. Marketo, Pardot, HubSpot)
  • Experience with data visualization tools a plus (i.e. Mode, Looker, Tableau, etc)
  • Strong written and verbal communication and presentation skills
  • Exceptional interpersonal skills; ability to develop and maintain strong relationships with stakeholders
  • Strategic, analytical thinker with strong business acumen
  • Passion for solving complex problems
  • Strong work ethic with a “get stuff done” mentality
  • Problem solver, strong attention to detail, extremely organized
  • Self-starter and quick learner with the ability to work independently
  • Flexible, agile, and adaptable; used to wearing multiple-hats
  • Ability to navigate ambiguity, prioritize and manage multiple projects
  • Experienced working in a fast pace environment
  • Automotive experience a plus

At CDK, we believe inclusion and diversity are essential in inspiring meaningful connections to our people, customers and communities. We are open, curious and encourage different views, so that everyone can be their best selves and make an impact.

CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued. Qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, creed or religion, age, disability (including pregnancy), results of genetic testing, service in the military, veteran status or any other category protected by law.

Applicants for employment in the US must be authorized to work in the US. CDK may offer employer visa sponsorship to applicants.

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Roadster

The #1 Commerce Platform for Car Buying

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